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Adwords 禁止數位貨幣相關廣告所帶來的影響


今日Google Adwords宣布,未來將會禁止所有與數位貨幣相關的廣告;這樣的政策改變,會帶來哪些趨勢?過去ICO發行時的套路,可以參考「深度分析:ICO如何靠营销实现“指数级增长”?」。而在探討影響前,需要先檢視官方說明,請直接前往Adwords說明中心

截取片段原文:
Ads for aggregators and affiliates for the following will no longer be allowed to serve:

  • Contracts for Difference 
  • Rolling spot forex
  • Financial spread betting
  • Binary options and synonymous products
  • Cryptocurrencies and related content.
由原文可得知,不只數位貨幣,連相關的金融性商品未來都禁止投放。但是就商業角度,這類需求依然存在,所以Google官方依然開啟了後門,請見節錄片段。

To be certified by Google, advertisers will need to: 
  • Be licensed by the relevant financial services authority in the country or countries they are targeting 
  • Ensure their ads and landing pages comply with all AdWords policies 
  • Comply with relevant legal requirements, including those related to complex speculative financial products
這代表未來相關區塊鏈服務公司,要投放廣告的時候,需要符合當地法令規範與獲得金融監管牌照。這對於產業透明化來說,其實是相當正面的。但不幸的是,這同時間也是對於數位貨幣產業「匿名」特性的有力打擊,也是各國對於數位貨幣相當好的監理管道。

未來經由法幣,透過相關金融服務公司進出的資金都會被記錄於案,方便稅務與相關追蹤。

不只是Google Adwords,Facebook前陣子已經暫停數位貨幣廣告的投放。


廣告巨頭禁止數位貨幣相關廣告的影響:

相關數位貨幣ICO案件推展,絕對依靠Adwords的能力在進行。因為Adwords所抓到的網路使用者,絕對是對此議題有高度興趣,而且需求強烈的人。這點在計算廣告學中早已應證。而ICO的核心訴求,就是吸引相關網路受眾對其案件其提供無償資金(一般來說是以太幣ETH),以發展相關產品、獲得使用權與證券化的報酬。這會使得案件的會員招募成本大幅提升。

那些腳色會得利?

1. Crypto相關媒體網站
2. 數位行銷整合公司(提供新聞稿與社群經營)
3. 再行銷技術(Retargeting)服務商
4. 相關論壇網站
5. 擁有相關牌照之機構

哪些角色會被限制?
1. 需要招募用戶的服務商
2. 需要避稅的人


相關報導:
跟進臉書 Google今年6月起禁止加密貨幣廣告(鉅亨網)
Google to Ban ICO and Crypto Ads Starting In June(Coindesk)


求打賞、求雞排費 XD
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乙太幣: 0x33800bd8A3D1AC141323F9931b1e3E96DBA89211
門羅幣: 43RGKPMovisVuAf2rt5g5z4ZyE4fQRYSYGVoUTKcgu9V7Hcf6RVFqkWjXqrT3anyZ22j7DEE74GkbVcQFyH2nNiC3gYx4vZ

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林小狗研究室 | 區塊鏈, 門羅幣XMR, 數位廣告, 信用卡: Adwords 禁止數位貨幣相關廣告所帶來的影響
Adwords 禁止數位貨幣相關廣告所帶來的影響
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林小狗研究室 | 區塊鏈, 門羅幣XMR, 數位廣告, 信用卡
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