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[資料整理] WPP, IPG, Dentsu媒體集團與其子公司整理

最大集團: WPP
底下有
-          Oglivy&Mather
-          JWT
-          GroupM

IPG,全球第三大媒體集團,必且與Dentsu電通集團相互持股
Public group
-          Saatch&Saatchi, 盛世
n   專注於廣告創意
n   著名理論
u  Xploring : 質化調查
u  Lovemark
-          Leo Burnet
n   專注於廣告創意
-          Zenith Optimedia, 實力媒體
n   專注於媒體投資報酬率(ROI)的優化
n   著名理論
u  ZOOM- Zenith Optimedia Optimization of Media
-          Starcom Meidavest, 星傳
n   專注於媒體採買Media buy
n   著名理論
u  TOPS 傳媒優化系統
-          Vivaki, 陽獅銳奇
n   專注於數字業務
n   著名理論
u  Vivaki Never Center
u  Vivaki Talent and Transformation
-          Digitas LBi
-          Denuo

全球第二大集團
電通安吉斯集團
Dentsu AEGIS
-          Carat, 凱洛
-          Vizeum, 偉視捷
-          iProspect
-          Postersscope

-          Isobar

COMMENTS

名稱

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林小狗研究室 | 區塊鏈, 門羅幣XMR, 數位廣告, 信用卡: [資料整理] WPP, IPG, Dentsu媒體集團與其子公司整理
[資料整理] WPP, IPG, Dentsu媒體集團與其子公司整理
林小狗研究室 | 區塊鏈, 門羅幣XMR, 數位廣告, 信用卡
https://www.joe-reflections.com/2017/01/wpp-ipg-dentsu.html
https://www.joe-reflections.com/
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